4 Tips to Drive Traffic to Your Website

Whether you have a national company with a vast audience or a local business offering a niche service, having a good website matters. But, if you have a company site that no one can find, it will not do your business much good.

For smaller businesses especially, it’s vital to reach your target audience. With more traffic to your site, you’ll get more people to your door or to purchase whatever products or services you offer.

These four tips can help you succeed by getting more eyes on your website.

Tip #1: Start With Local SEO

Search engine optimization helps your website rank on Google. You want to rank near the top results when individuals in your area search for services like yours. The best way to do this is by implementing local SEO-related keywords.

For example, if you’re a dentist in Provo, you’d want to include keywords on your site like:

  • Provo dentist
  • Dental office in Provo
  • Cosmetic dentistry near Provo

While keyword research can be tricky, SEO experts can help with the process to ensure more people find your web pages.

Tip #2: Add Useful Content to the Website

While keywords and other technical matters are important for ranking, it’s more vital than ever to have a website that’s readable and relevant. You want high-quality written content on your website that customers can read and understand. And, to maintain good rankings and increase traffic, it’s best to have landing pages for various services and locations along with a blog that’s updated regularly with industry-relevant topics.

Tip #3: Optimize Titles and Meta Descriptions

Every single page on your website should have a good title and meta description. These two elements will appear on the search engine results page and give a brief overview of the information on the actual web page. The titles and meta descriptions should be optimized so they are easy to read and relevant to the business and location.

These days, it’s also necessary to add alt text to all images. This is a brief description of the image, and it helps make a website more accessible to people who use screen readers.

These three factors will lead to better rankings, which often lead more people to your website.

Tip #4: Rely On Personalized Digital Marketing

Learning about keywords, good content, and optimized titles can be a lot if you’re new to online marketing. Luckily, you don’t have to figure it out on your own. Skoshe provides full-service digital marketing to increase traffic and help you find new customers. Contact us today to get started.