5 E-commerce Trends to Look Out for in 2023

E-commerce isn’t going away anytime soon. In fact, this sector continues to grow as the world adapts and as world events over the past few years have shown businesses the importance of having an online shop.

While having an online store is essential for most businesses, trying to compete and find your target audience also becomes more difficult because of increased competition. If you want your business, especially if it’s a smaller company, to succeed, updating your e-commerce approach is a necessity.

This guide from Skoshe goes over e-commerce trends to look out for and covers how you can use these trends to find more business success. Let’s dive right in.

Voice Shopping

As more and more consumers use technologies like Siri and Alexa, being able to shop using voice commands becomes more and more appealing. If you want to make it as easy as possible for your clients to order from you, consider integrating voice shopping technologies to your e-commerce store.

Increased Sustainability

While customers increasingly shop online and enjoy ease, the average consumer is also choosier and more selective about the brands they shop from. The average client is conscious of causes and environmental impact. You’ll attract a younger clientele and more online buzz if you focus on sustainable packaging.

More Customization

Many people love to buy products they can personalize and customize just to their liking. While increased customization might not work for all businesses, it’s definitely something to consider. Individualized products may take longer to produce and be more complex to source in bulk, but you’ll attract more of your target audience if you create unique products they feel are catered just to them.

Various Payment Options

You’ve probably noticed that paying online has become easier than ever with more choices. Most individuals want the option of paying with more than just their credit or debit card. Instead, ensure that your e-commerce shop works with things like Paypal and even look into options like Bitcoin payments. Finally, many people like the convenience of paying later options or payment plans.

Video Ads With Shopping Capabilities

To increase sales, you want to make it as simple as possible for your clients to make a purchase. If you have a video ad, a customer might want to buy the product, so integrating shoppable video advertising is an excellent idea. This way, customers don’t have to leave the ad to make a purchase.

Upgrade Your E-Commerce Store With Skoshe

Ready to align your online store with current and emerging e-commerce trends? At Skoshe, we stay on the cutting edge of online marketing best practices for 2023 and beyond. We are happy to find ways to modernize your e-commerce site to make it more functional and attractive to your clients. Call or message us today to learn more about our services or to get started.