5 WAYS TO IMPROVE SOCIAL COMMERCE SALES

Online shopping isn’t going away anytime soon, and keeping users on your social media is vital if you want to be a successful brand. But, while it used to be that you’d use social media to direct users to an e-commerce page, now you can do both at once with social commerce sales.

Instead of wasting precious seconds sending the potential client to another page from the social ad, social commerce allows them to make the purchase from the actual social post. So, this is a very useful tool for increasing sales overall.

Learn five ways to harness and improve social commerce sales from Skohse.

1. Build Trust in Your Brand

Before your audience is likely to buy directly from a social post, they’ll want to trust in your company. So, if you have a good reputation in your industry, this will pay off all around. Focusing on creating good customer service and positive reviews will make users more likely to trust what you say on social posts.

2. Don’t Rule Out Influencers

While it’s sometimes too easy to think influencers aren’t necessary for your brand, they can be helpful for some companies. Suppose you’re advertising to a younger audience that’s using places like TikTok. In that case, you can partner with influencers to increase brand awareness on various social media apps.

3. Personalize the Experience

Your audience is more likely to click on a social commerce purchase if they are being catered to and relate to the content. It’s worth investing in things like recommendations. If the right social post with a sales component shows up, they are more likely to purchase. So, you want to ensure the right products are being seen by the target audience.

4. Go Back to Basics

If you’re still somewhat new to using social media in general for your brand, you can get further into social commerce by getting some basic information about your social channels. You’ll want to determine which social media apps and posts are being seen and which are not. You’ll also need to identify demographics.

5. Allow Engagement

Even on your shoppable posts, it’s best to let users comment. This way, they can ask questions about the products and your brand. Then, you can easily interact with your audience, and other users can see these answers. This is an overall good way to increase engagement and build brand trust.

Let Our Small Business Market Experts Help

You don’t have to do all of the work on your own to build your social media or increase social commerce sales. Instead, reach out to the professionals at Skohse. We have over 20 years of experience providing social media management to businesses of all kinds and sizes. Check out our portfolio or reach out today to get started.