How to Use Social Media for Your Small Business

In today’s day and age, your small business has to be online. Search engines, websites, and social media accounts are the primary way that many consumers now seek out and find new companies to purchase from or do business with.

Establishing and maintaining a high-quality social media presence for your business may sound intimidating, but it doesn’t have to be. With the right mindset and action steps, you can soon be using social media to expand your business’s reach, name recognition, and customer base.

1. Commit to It

Before you even set up the first social media account for your business, commit to sticking with it, because consistency is key. There’s also a learning curve to social media, and it can be discouraging to post every day and not be able to reach the kind of audience you want. However, if you keep going, you’ll be able to refine your strategy through trial and error until you land on what works for your business and your audience.

2. Establish a Presence

There are a lot of social media platforms out there, and it seems like new sites pop up every day. You don’t have to be on all of them, but you should at least establish a presence for your business on a few major ones, such as Facebook and Instagram. For some businesses, Twitter, YouTube, or other social media sites can also be a great way to grow quickly and reach new potential customers.

3. Get a Feel for the Platform

Each social media platform operates slightly differently, and different tones and types of posts do best on each one. Spend some time navigating around and getting a sense of the content that’s being posted and shared from companies similar to yours. This is a great chance to study the competition as well as to get inspired for your own social media strategy.

4. Share Interesting Content

At the end of the day, you’re going to have a hard time attracting and retaining an online audience if you don’t share content that your followers find interesting. Share posts that are authentic to your brand and pay attention to what your followers respond to best, whether deals and sales, photos of completed projects, behind-the-scenes looks, product demonstrations, other helpful information, or anything else you can come up with. Also try to take advantage of fun, unique, and engaging tools available on social media platforms such as polls, question boxes, trending audio, and other resources to encourage viewers to engage with your content and stick around to see more.

5. Seek Out Expert Help

Although it’s possible to find huge success on social media without any formal training, nothing compares to having a team of social media marketing professionals helping you create a strategy and publish content, especially when you have a business to run. Working with a digital marketing team like Skoshe can help you expand your social media reach, grow your audience, and ultimately increase profits.

Level Up Your Business’s Social Media Presence with
Skoshe Marketing

If you’re looking to improve your business’s social media presence to find more growth opportunities, let the digital marketing experts at Skoshe help. Skoshe has provided professional social media, web design, SEO, content, and other marketing services for over 20 years and looks forward to helping you create a personalized, actionable plan that will lead to real results for your business. Contact us today to learn more.