The Essential Guide to Creating a Phenomenal Online Presence

In today’s world, businesses must have at least some sort of presence online. In fact, 56% of consumers say they won’t even consider working with a business that doesn’t have a website.

An effective online strategy that incorporates a website, social media pages, and other considerations like search engine optimization can mean the difference between just getting by and experiencing increased growth and revenue year after year. Follow these tips to ensure you’re on the right track toward creating an impressive online presence for your business:

Have a Well-Designed Website

Have you ever heard the saying, “all roads lead to Rome?” Well, on the internet, all links lead to your website. Your website is an online extension of your in-person brand, and you want it to serve as a great first impression. It should represent the values and priorities of your business well. You also want it to have as much information as possible that a potential customer could be looking for, including your services or products, service areas, contact information, and more.

Take Advantage of Social Media

Never before has reaching new potential customers been as easy as it is now with the power of social media. Platforms such as Facebook, Instagram, and Twitter make it easy for businesses to share their offerings, engage with their existing customers and connect with a broader audience. But growth and success don’t come automatically. Effective use of social media requires high-quality content and a bit of strategy.

Optimize, Optimize, Optimize

If you’re a local business looking to make a name for yourself and attract more customers, effective search engine optimization, or SEO, is essential. SEO is the process by which you help your website rank higher on search engines like Google. If you’re an HVAC company in Petaluma, California, you want to make sure that your business pops up front and center when a potential customer searches for an “HVAC company in Petaluma.” SEO can help you get there.

Build a Community

The internet can be a lonely place if you don’t have an audience of individuals viewing and engaging with your website. The point of a great online presence isn’t just to reach new people, but to keep them around. You can do this by posting interesting content, sharing helpful information, and communicating regularly through email, blog posts, or social media.

Stay Active Online

Once you have your basic online framework in place, the key is to just keep showing up. Establishing a positive reputation and building connections takes time. But consistently sharing high-quality content that your audience wants to see will attract more people and sales.

Digital Marketing Solutions for Your Small Business

With the right strategy and consistency, any business can have a truly phenomenal online presence. Once you have a great presence, you can benefit from the resulting growth in leads, customers, and revenue. If you’re ready to take your business’s digital presence to the next level, Skoshe can work with you to develop a personalized plan. We’ll help you focus on long-term growth and success. Our team of marketing and advertising professionals, content copywriters, web designers, and developers have extensive digital marketing experience and understand how to gain real-life results for your business. Contact us to talk more about how we can help connect you with customers.