TIPS TO CREATE AN AUTHENTIC SMALL BUSINESS BRAND

Building up authenticity is a critical element of building your small business brand and increasing engagement. Customer trust is more important now than ever before. Most online audiences today are pretty savvy. They’ve been using the internet and social media for a long time, so they aren’t likely to enjoy brands that use more blatant tactics to get engagement. Instead, today it’s all about building a trustworthy brand that your audience can feel connected to.

So, if you need help with this process, the digital marketers at Skoshe have assembled this guide with some helpful tips.

Tip 1: Start With a Great Logo

If you’re just getting off the ground, now is the time to pick a logo that illustrates what your brand is and what it does. You’ll need both a solid name and a memorable visual that is unique enough to stand out from the crowd. And, even if you feel your current logo isn’t cutting it, don’t rule out launching a better one that’s a better reflection of your business.

Tip 2: Build Up Your Social Proof

In simplest terms, social proof is your brand’s reputation and the buzz surrounding it. And, even for a small business, you can build this social proof to make your audience trust your brand. Overall, you’ll want to showcase things like social media posts with good engagement or positive reviews of your company.

Tip 3: Consistency is Key

If you want your potential customers to trust you, you need to be consistent. This also applies to authenticity. Your audience is more likely to engage if you post often and on time. It’s not a bad idea to have certain days when you post specific types of content. For example, you could consider doing a live stream or having a giveaway each Friday. These plans give your customers time to check in with you and trust you’ll deliver.

Tip 4: Share Your Authentic Story

Most small businesses do have a heartfelt story and something they want to share with others. You likely want your customers to trust you and to build a good relationship with them. So, it’s excellent to share a bit of what your brand is and how the company got to where it is today. By sharing authentic truths and emotions, your audience will want to engage.

Build Your Brand with Skoshe

If you need assistance with your small business marketing, Skoshe offers a wide range of services. From SEO to social media management, we can help you build the trust and authenticity that customers are looking for today. Contact us today to learn more about how we take small businesses to the next level.