What are Negative Keywords and How Can They Help?

When you read the word “negative,” it’s easy to assume it’s something wrong you don’t want for your business, but negative keywords are actually a positive thing when utilized correctly. These keywords help you filter out phrases that aren’t relevant to your audience or webpage. They help ensure the right people find your content and that you don’t waste time and energy trying to reach the wrong audience.

Learn more about negative keywords and how they can help your company from the small business marketing strategists at Skoshe.

What Exactly are Negative Keywords?

Let’s say you’re running a pay-per-click campaign and trying to find people looking to buy wakeboards. You don’t want to waste the money on the ad to have it show up for people looking to learn more about wakeboards. So, you’ll want to filter out some general keyword phrases that aren’t relevant to your page. You would then use negative keywords to exclude people searching for phrases like “wakeboard information.”

How Do I Implement Negative Keywords?

It’s actually relatively simple and straightforward to use negative keywords. All you need to do is add them to your Google AdWords. You can make the negative keywords only apply to exact search matches or to broader search matches. You can also play around with the settings for different campaigns.

How Does Using Negative Keywords Help My Business?

While it might be helpful to have as many people as possible click on a blog post, it’s not useful for PPC marketing and other strategies. When you want to be strategic about finding your audience and using your funds efficiently, negative keywords help you get the right eyes on your pages.

Another benefit of using negative keywords is it helps reduce click-away rates. Having many people land on a page might always seem like a good thing. But, if many of them close the browser right away, this will actually be bad for your SEO.

Effective Small Business Marketing Strategy

Interested in learning more about negative keywords and how they can lead to improved sales? The marketing team at Skoshe specializes in working with small businesses to help them in all aspects of their social media, SEO, and content marketing approaches. Give us a call today to learn more about how we can help.