What is Digital Word-of-Mouth?

If you’re a small business owner, or even just someone who knows common phrases, you’ve probably heard the term “word-of-mouth” before. This phrase refers to advertising that happens when customers tell other people about a business. Word-of-mouth marketing is a wonderful thing, as it’s basically free marketing that your loyal clients do for your business.

You want to build a positive brand and a company that people love so that they will encourage other people they know to become a patron. However, did you know that digital word-of-mouth is also a type of marketing?

Digital word-of-mouth is an essential part of online marketing for any brand or organization. In this guide from the small business marketers at Skoshe, we go over what digital word-of-mouth marketing is and how you can use it to your advantage.

What Exactly is Digital Word-of-Mouth?

Online word-of-mouth functions similarly to traditional word-of-mouth marketing. But, instead of clients talking to people they know in real-life conversation, it’s your customers talking about your brand or product in an online sphere.

This kind of marketing can happen in many ways in the digital space. It includes various things such as social media posts, private messages between individuals, online reviews, testimonials, and much more.

You want your brand to have an online presence, then you also want these digital conversations about your company to be overwhelmingly positive. Let’s learn how to make a digital word-of-mouth world for your brand.

Using Digital Word-of-Mouth for Your Company

Increasing your digital word-of-mouth is essential for your brand awareness and finding more clients in your target audience. Here are some practical ways to make this kind of marketing good for your business:

  • Ask your clients for reviews and testimonials: Most customers are willing to send referrals or talk about your business if you ask them.
  • Be referable: To build a positive brand that encourages clients to talk about you in a good way, you have to have a great company and excellent products. So, focusing on improving your brand is a big part of this.
  • Send follow-ups: Finally, remember to thank your customers. Be sure to send messages of thanks when anyone gives a good review or testimonial.

These are just a few practical ways to encourage your loyal customers to increase digital word-of-mouth.

Build Your Online Brand With Skoshe

Are you looking to build your online brand and create a more robust business presence on the internet? At Skoshe, we specialize in small business marketing. We can work with you to devise a strategy that builds positive digital word-of-mouth. Contact us today to learn more about our marketing services.