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5 Ways to Get Word-of-Mouth Marketing to Work for You

If you’re looking to step up the marketing of your business, a great route to consider is word-of-mouth marketing. Through this type of marketing, you create a brand that your consumers are going to want to talk about, which helps you to spread the word about your company. While it may not always be easy to get clients to talk about your business, here are five ways to get word-of-mouth marketing to work for you.

1. Use User-Generated Content

User-generated content (UGC) is any content created and shared by your customers. It helps to give honest reviews of your products, build trust with your brand, and get your name out there. You can encourage your clients to create UGC by giving them a unique hashtag to use when they talk about your brand on social media; by creating an online community for your brand; and by encouraging your customers to create gifs, videos, or images on social media for a gift or discount for your brand.

2. Create Word of Mouth Triggers

When customers do business with you, make sure you create word-of-mouth triggers. This can be something that makes your business stand out, whether than be an amazing shopping experience, an extremely unique website experience, or products they can’t find elsewhere. This will help your customers want to talk about your brand.

3. Take Advantage of Visual Triggers

Much like word-of-mouth triggers, create visual triggers. If you do business solely online, you’ll want to give your customers a visual shopping experience they won’t be able to forget. You could create a beautiful website, which encourages consumers to share it, or your presentation of your products online could be unique.

4. Share Your Customers’ Reviews

Before shopping with online retailers, many customers rely on reviews for your brand. Online reviews can help potential customers understand your service, your product quality, and help them to feel comfortable shopping with you. Testimonials can be found on several websites like Yelp or Angi. You can also create a page on your website for customers to write reviews.

5. Offer a Referral Program

Referral programs can help spread the word about your company through quick and easy means. Offer your customers a coupon, such as 15% off their next order, if they refer a friend to your brand. Or you could offer something like a $5 coupon for every friend they refer who makes a purchase. To help incentivize, you can also offer the friend being referred a coupon for their first purchase.

Online retailers are constantly competing against each other, which is why it’s so important that your brand encourages word-of-mouth marketing. Sometimes getting the word of your business out there can be a difficult task, but you don’t have to do it alone. Instead of navigating the waters by yourself, consider hiring a digital marketing agency, such as Skoshe, to help you with word-of-mouth marketing.