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WHAT IS CLICK-THROUGH RATE? Home > Blog What Is Click-Through Rate? CTR is an acronym that might have different meanings for you depending on your background. But, in digital marketing, CTR stands for click-through rate. When creating an ad campaign on social...

7 BEST PRACTICES FOR EMAIL NEWSLETTER MARKETING Home > Blog 7 Best Practices for Email Newsletter Marketing Email marketing is a standard component of any good marketing strategy, and its importance isn't going to change anytime soon. If you want your business to...

5 REASONS WHY ALL SMALL BUSINESSES NEED A WEBSITE TODAY Home > Blog 5 Reasons Why All Small Businesses Need a Website Today Most companies today, whether large or small, have a website. But if you're getting your business off the ground to serve a very local...

4 REASONS NOT TO POST TO ALL YOUR SOCIAL MEDIA AT ONCE Home > Blog 4 Reasons Not to Post to All Your Social Media at Once As you focus on marketing for your business, you may be tempted to post to your company's social media channels simultaneously. After all, you...

WHY SMALL BUSINESSES NEED SOCIAL MEDIA MARKETING Home > Blog Why Small Businesses Need Social Media Marketing As a small business, you may not think having an active social media presence is necessary. But, the truth is that social media marketing can bring you...

WHAT ARE NEGATIVE KEYWORDS AND HOW CAN THEY HELP? Home > Blog What are Negative Keywords and How Can They Help? When you read the word “negative,” it’s easy to assume it’s something wrong you don’t want for your business, but negative keywords are actually a...

HOW TO COLLECT FEEDBACK FOR YOUR SMALL BUSINESS Home > Blog How to Collect Feedback for Your Small Business Even if you have wonderful products and on-point marketing, you will only be able to improve your business and meet your customer's needs if you know how...

5 TIPS TO OPTIMIZE YOUR LANDING PAGE Home > Blog 5 Tips to Optimize Your Landing Page Landing pages are vital for a successful search engine optimization strategy. And, as with most things in the digital marketing spree, you'll likely need to adjust your landing...

TIPS TO CREATE AN AUTHENTIC SMALL BUSINESS BRAND Home > Blog Tips To Create An Authentic Small Business Brand Building up authenticity is a critical element of building your small business brand and increasing engagement. Customer trust is more important now than...

5 WAYS TO IMPROVE SOCIAL COMMERCE SALES Home > Blog 5 Ways to Improve Social Commerce Sales Online shopping isn't going away anytime soon, and keeping users on your social media is vital if you want to be a successful brand. But, while it used to be that you'd use...

5 REASONS YOUR BUSINESS NEEDS VIDEO MARKETING Home > Blog 5 Reasons Your Business Needs Video Marketing Digital marketing services are crucial for all companies, including smaller businesses. These services businesses find their target audience through various...

4 TIPS TO DRIVE TRAFFIC TO YOUR WEBSITE Home > Blog 4 Tips to Drive Traffic to Your Website Whether you have a national company with a vast audience or a local business offering a niche service, having a good website matters. But, if you have a company site that no...

WHY ARE LANDING PAGES IMPORTANT? Home > Blog Why Are Landing Pages Important? The world of web design and digital marketing can be complicated. There are a lot of things to figure out at first, with a lot of complex jargon and terminology that might not make a lot...

6 REASONS IT’S TIME TO REDESIGN YOUR WEBSITE Home > Blog 6 Reasons It’s Time To Redesign Your Website The internet is more important than ever, and it’s absolutely imperative that small businesses have an effective online presence in order to connect with potential...

SOFT SKILLS THAT CAN IMPROVE YOUR DIGITAL MARKETING Home > Blog Soft Skills That Can Improve Your Digital Marketing Digital marketing requires a lot of technical know-how, including web design, search engine optimization, social media analytics, and more. However,...

WHAT’S THE DIFFERENCE BETWEEN PPC AND CPC? Home > Blog What’s the Difference Between PPC and CPC? Digital marketing can be confusing, especially if you’re just getting started. There are lots of acronyms, abbreviations, and other complicated need-to-knows that can...

HOW TO USE SOCIAL MEDIA FOR YOUR SMALL BUSINESS Home > Blog How to Use Social Media for Your Small Business In today’s day and age, your small business has to be online. Search engines, websites, and social media accounts are the primary way that many...

7 WAYS TO RETAIN YOUR CUSTOMERS Home > Blog 7 Ways to Retain Your Customers Customer retention is key to building a thriving and sustainable business. In fact, a recent study conducted by Bain & Company found that an increase of just 5% in customer retention...

THE ESSENTIAL GUIDE TO CREATING A PHENOMENAL ONLINE PRESENCE Home > Blog The Essential Guide to Creating a Phenomenal Online Presence In today’s world, businesses must have at least some sort of presence online. In fact, 56% of consumers say they won’t...

6 KEY METRICS TO MEASURE YOUR SOCIAL MEDIA EFFORTS Home > Blog 6 Key Metrics to Measure Your Social Media Efforts Social media sites such as Instagram, Facebook, and Twitter are incredible tools for building community, increasing brand awareness, and ultimately...

HOW SITE SPEED AFFECTS SEO (AND HOW TO IMPROVE IT) Home > Blog How Site Speed Affects SEO (and How to Improve It) There are two facts about the internet that are absolutely and unequivocally true: everyone likes it when websites load fast, but when they...

5 TIPS TO PROTECT YOUR COMPANY BRAND ONLINE Home > Blog 5 Tips to Protect Your Company Brand Online Reputation means everything in commerce. If a company is known for a record of excellent service, it will find more success than a competitor known for shady...

HOW TO USE CONTENT MARKETING TO GENERATE LEADSHome > Blog How to Use Content Marketing to Generate LeadsContent marketing is a powerful tool that can help you build brand awareness, earn more revenue, and bring in more leads. This marketing technique includes...

6 EFFECTIVE TIPS TO IMPROVE YOUR PPC CAMPAIGNS Home > Blog 6 Effective Tips to Improve Your PPC Campaigns Pay-per-click ad campaigns, or PPC campaigns for short, offer enormous benefits to your company. From increasing your profits to expanding your business, PPC...

HOLIDAY MARKETING TACTICS TO BOOST YOUR SALES Home > Blog Holiday Marketing Tactics to Boost Your Sales The holiday season is the busiest time of year for almost every business under the sun, and yet the question remains: how do you turn a busy season into a...

Answers to the Reputation Management Questions We Hear Most Home > Blog Answers to the Reputation Management Questions We Hear Most Here at Skoshe, we specialize in helping small businesses grow with effective online marketing strategies, and an important...

A Beginner’s Guide to Domain Authority Home > Blog A Beginner’s Guide to Domain Authority If you don’t have much experience with SEO, you may not know what domain authority is and just how important it is to your business. Not to worry, though, because it is a...

11 OF THE TOP REVIEW SITES FOR SMALL BUSINESSES Home > Blog 11 of the Top Review Sites for Small Businesses Customer reviews are one of the easiest ways for small businesses to reach potential new customers. And the best part is that they’re essentially free!...

10 Online Listing Websites Your Company Should Be On Home > Blog 10 Online Listing Websites Your Company Should Be On If your business is struggling to bring in new customers, you may not be listing your website in the right places. Using small business directories...

5 Secrets to Driving Traffic to Your Website Home > Blog 5 Secrets to Driving Traffic to Your Website As the internet continues to expand and evolve, so too do the strategies necessary to drive traffic to retail and service websites. Even then, it may not be enough...

5 WAYS TO GET WORD-OF-MOUTH MARKETING TO WORK FOR YOU Home > Blog 5 Ways to Get Word-of-Mouth Marketing to Work for You If you’re looking to step up the marketing of your business, a great route to consider is word-of-mouth marketing. Through this type of...

8 REASONS WHY IT MIGHT BE TIME TO HIRE A DIGITAL MARKETING AGENCY Home > Blog 8 Reasons Why It Might Be Time to Hire a Digital Marketing Agency If you’ve put off hiring a digital marketing agency but aren’t seeing results with your in-house marketing team, it might...

9 REASONS TO USE INSTAGRAM FOR YOUR BUSINESSHome > Blog 9 Reasons to Use Instagram for Your BusinessOnce just a simple photo-sharing app, Instagram has grown since its inception in 2010 to become a social media powerhouse with a large user base and a variety of...

5 REASONS WHY YOU SHOULDN’T GIVE UP ON EMAIL MARKETINGHome > Blog 5 Reasons Why You Shouldn’t Give up on Email MarketingIt’s the 21st century, and social media presents an exciting and relatively new avenue for online advertising. Large companies are dedicating...

HOW TO FIND THE TARGET AUDIENCE FOR YOUR BUSINESS Home > Blog How to Find the Target Audience for Your Business As a business, establishing your target audience is crucial to your company in several ways. Not only does it help you pinpoint exactly what group you...

10 PPC Marketing Mistakes to Avoid Home > Blog 10 PPC Marketing Mistakes to Avoid Pay-per-click (PPC) ads are an extremely useful marketing tool that can help bring in new customers and revenue to your business. While those who have been using PPC for a while can...

Backlink Building Improves Your SEO Home > Blog Backlink Building Improves Your Seo No matter what search engine you prefer, we can all agree that Google's algorithm is something to be studied and used to increase your business's searchability online. One of the...

5 REASONS YOUR SMALL BUSINESS NEEDS LANDING PAGES Home > Blog 5 Reasons Your Small Business Needs Landing Pages When you send potential customers to your website from other virtual spaces, do you send them to your homepage? Using a homepage might end up doing more...

8 Things Your Small Business Website NeedsHome > Blog 8 THINGS YOUR SMALL BUSINESS WEBSITE NEEDSYour small business’s website is going to be the first way that many potential customers interact with your business. This means that your website can tremendously...

4 Reasons Why Small Businesses Need Listings ManagementHome > Blog 4 Reasons Why Small Businesses Need Listings ManagementListing management is a crucial part of small local businesses, especially if they want to be found by the public. When a customer is looking...

What You Need to Know About Reputation Management Home > Blog What You Need to Know About Reputation ManagementJust like every individual, trustworthiness in business is one of the most important characteristics that can be upheld. If your customers trust and rely...

The Top 3 Social Media Platforms for Your BusinessHome > Blog The Top 3 Social Media Platforms for Your BusinessWant to get your business in front of potential customers? There are few marketing tools at your disposal better than social media. There are many to...

PPC Marketing: What It Is and When to Use It Home > Blog PPC Marketing: What It Is and When to Use ItIn today’s online world, an effective internet strategy is a must-have for small businesses looking to reach new people and expand their customer base. However,...

5 SEO Tips to Boost Your Site Rankings Home > Blog 5 SEO Tips to Boost Your Site Rankings Is the online presence of your small business not what you want it to be? Then you might try SEO best practices to improve your website’s ranking in search engines. There are...

What Are Longtail Keywords? (And How They Can Boost Sales) Home > Blog What Are Longtail Keywords? (And How They Can Boost Sales) If you were to use Google and search the word “pasta,” the results would be the Wikipedia page about pasta, some pictures, an online...

6 Ways to Use Text Marketing for Your Business Home > Blog 6 Ways to Use Text Marketing for Your Business Texting isn’t just helpful to keep in touch with faraway relatives or friends sitting across the room. There is also a great potential for text marketing in...

How to Monetize Website Traffic with Retargeting Home > Blog How to Monetize Website Traffic with Retargeting You’ve designed your website to sheer perfection. Excellent. Plus, your marketing efforts are bringing in an influx of visitors to your site. Even more...

SIMPLE WAYS TO MAINTAIN YOUR CUSTOMER’S LOYALTY Home > Blog Simple Ways to Maintain Your Customer’s Loyalty It’s a simple fact. A business needs customers to survive, and those customers need to be loyal. Unfortunately, too many businesses today focus on growing...

6 Ways to Market in a Mobile-First World Home > Blog 6 Ways to Market in a Mobile-First World Mobile devices are transforming the way marketers find and connect with their intended audiences. This should come as no surprise now that mobile Internet usage has...

A Beginner’s Guide to Understanding Paid Search Advertising Home > Blog A Beginner’s Guide to Understanding Paid Search Advertising When you Google keywords related to your business, does your company appear as one of the first search results? If it doesn’t, your...

Simple Tips to Get More Customer Reviews Home > Blog Simple Tips to Get More Customer Reviews Do you know how important customer reviews are to your business? It doesn’t matter whether you are exclusively a brick-and-mortar store or if you only do business online,...

How to Make Sure Your Customers Love Your Marketing Emails Home > Blog How to Make Sure Your Customers Love Your Marketing Emails You open your inbox and there it is—another marketing email. Sometimes you actually enjoy getting them. They contain coupons or...

5 Content Marketing Myths That Need to Go Home > Blog 5 Content Marketing Myths That Need to Go There is no doubt that content marketing is effective. Businesses have been using it for the past few years to draw traffic, create leads, generate sales, and even drive...

Which Social Media Platform is Right for Your Brand? Home > Blog Which Social Media Platform is Right for Your Brand? A candy store has many different types of sweets. There are classic treats displayed along with the more unique. Brightly colored candy bars are...

9 Essential Ingredients Your Website Needs to Survive Home > Blog 9 Essential Ingredients Your Website Needs to Survive If you own or run a business, then you know you have to have a website or at the very least, a web presence. About 79% of Americans shop online...

3 Social Media Marketing Myths You Need to Ignore Home > Blog 3 Social Media Marketing Myths You Need to Ignore There’s no denying it. Social media is a huge aspect of our lives. We use Pinterest to search for inspiration, Twitter to keep track of...

3 Tips to Writing Attractive Content for Your Readers Home > Blog 3 Tips to Writing Attractive Content for Your Readers It’s every content writer’s worst nightmare. You spend hours and hours crafting the perfect blog post with a captivating headline, statistical...

The 5 Deadliest Mistakes You Can Make in Email Marketing Home > Blog The 5 Deadliest Mistakes You Can Make in Email Marketing Most companies these days use email marketing, and it’s no surprise why. Email marketing is easy to track and it’s easy to determine the...

How to Fight Against Dwindling Attention Spans Home > Blog How to Fight Against Dwindling Attention Spans It’s no secret that there is more content online now than ever before. And every single article is constantly vying for your attention. The grand irony in this...

Do You Know What Your Customers Are Saying About You? Home > Blog Do You Know What Your Customers Are Saying About You? Once upon a time, a woman named Jane owned a quality quilting shop, Quick Quilts. Her store had been open for several years and was always...

5 Simple Things That Will Dramatically Improve Your Google Rank Home > Blog 5 Simple Things That Will Dramatically Improve Your Google Rank How to Do SEOWhen it comes to knowing how to do SEO (search engine optimization), it may seem fairly complicated. There are...

25 Essential Digital Marketing Terms You Must Know For Success Home > Blog 25 Essential Digital Marketing Terms You Must Know For Success If you’re new to digital marketing or marketing in general, you have a lot to learn. You need to learn the strategies behind...

How to Cure Writer’s Block Home > Blog How to Cure Writer’s Block It’s happened. After writing countless articles and/or blog posts, your mind has gone blank. You can’t think of another topic and even if you could, you wouldn’t know where to start writing. You...

How Well Does Your Website Rank Compared to the Competition? Home > Blog How Well Does Your Website Rank Compared to the Competition? With so many websites competing for your audience’s attention, how will you stand out among the crowd? What is it that will draw...

3 Quick Tips for Fantastic Blog Headlines Home > Blog 3 Quick Tips for Fantastic Blog Headlines Content marketing has taken over the world. From mommy blogs to plumbing DIY’s to corporate articles, content marketing is a huge part of our lives and you probably...

Common Misconceptions about SEO that You Need to Let Go Home > Blog Common Misconceptions About SEO That You Need to Let GoAs a part of the digital marketing world, SEO is talked about a lot, and for good reason. The concept of SEO is simply to use certain...

4 Content Marketing Mistakes You Need to Avoid for Your Brand’s Online Success Home > Blog 4 Content Marketing Mistakes You Need to Avoid for Your Brand’s Online Success Content matters. It will show your audience who you are as a business. For instance, are you a...