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Your customers are online. But how are you going to reach them? Read up on strategies and tips for success in digital marketing. Then create a personalized plan for your own success with help from Skoshe.

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What Are Longtail Keywords?

What Are Longtail Keywords?

What Are Longtail Keywords? (And How They Can Boost Sales) Home > Blog What Are Longtail Keywords? (And How They Can Boost Sales) If you were to use Google and search the word “pasta,” the results would be the Wikipedia page about pasta, some pictures,...

6 Ways to Use Text Marketing for Your Business

6 Ways to Use Text Marketing for Your Business

6 Ways to Use Text Marketing for Your Business Home > Blog 6 Ways to Use Text Marketing for Your Business Texting isn’t just helpful to keep in touch with faraway relatives or friends sitting across the room. There is also a great potential for text...

How to Monetize Website Traffic with Retargeting

How to Monetize Website Traffic with Retargeting

How to Monetize Website Traffic with Retargeting Home > Blog How to Monetize Website Traffic with Retargeting You’ve designed your website to sheer perfection. Excellent. Plus your marketing efforts are bringing in an influx of visitors to your site....

Simple Ways to Maintain Your Customer’s Loyalty

Simple Ways to Maintain Your Customer’s Loyalty

How to Fight Against Dwindling Attention Spans Home > Blog Simple Ways to Maintain Your Customer’s Loyalty It’s a simple fact. A business needs customers to survive and those customers need to be loyal. Unfortunately, too many businesses today focus on...

6 Ways to Market in a Mobile-First World

6 Ways to Market in a Mobile-First World

6 Ways to Market in a Mobile-First World Home > Blog 6 Ways to Market in a Mobile-First World Mobile devices are transforming the way marketers find and connect with their intended audiences. This should come as no surprise now that mobile Internet...

A Beginner’s Guide to Understanding Paid Search Advertising

A Beginner’s Guide to Understanding Paid Search Advertising

A Beginner’s Guide to Understanding Paid Search Advertising Home > Blog A Beginner’s Guide to Understanding Paid Search Advertising When you Google keywords related to your business, does your company appear as one of the first search results? If it...

Simple Tips to Get More Customer Reviews

Simple Tips to Get More Customer Reviews

Simple Tips to Get More Customer Reviews Home > Blog Simple Tips to Get More Customer Reviews Do you know how important customer reviews are to your business? It doesn’t matter whether you are exclusively a brick-and-mortar store or if you only do...

How to Make Sure Your Customers Love Your Marketing Emails

How to Make Sure Your Customers Love Your Marketing Emails

How to Make Sure Your Customers Love Your Marketing Emails Home > Blog How to Make Sure Your Customers Love Your Marketing Emails You open your inbox and there it is—another marketing email. Sometimes you actually enjoy getting them. They contain...

5 Content Marketing Myths That Need to Go

5 Content Marketing Myths That Need to Go

5 Content Marketing Myths That Need to Go Home > Blog 5 Content Marketing Myths That Need to Go There is no doubt that content marketing is effective. Businesses have been using it for the past few years to draw traffic, create leads, generate sales,...

Which Social Media Platform is Right for Your Brand?

Which Social Media Platform is Right for Your Brand?

Which Social Media Platform is Right for Your Brand? Home > Blog Which Social Media Platform is Right for Your Brand? A candy store has many different types of sweets. There are classic treats displayed along with the more unique. Brightly colored candy...

9 Essential Ingredients Your Website Needs to Survive

9 Essential Ingredients Your Website Needs to Survive

9 Essential Ingredients Your Website Needs to Survive Home > Blog 9 Essential Ingredients Your Website Needs to Survive If you own/run a business, then you know you have to have a website or at the very least, a web presence. 79% of Americans shop...

3 Social Media Marketing Myths You Need to Ignore

3 Social Media Marketing Myths You Need to Ignore

3 Social Media Marketing Myths You Need to Ignore Home > Blog 3 Social Media Marketing Myths You Need to Ignore There’s no denying it. Social media is a huge aspect of our lives. We use Pinterest to search for inspiration, Twitter to keep track of...

3 Tips to Writing Attractive Content for Your Readers

3 Tips to Writing Attractive Content for Your Readers

3 Tips to Writing Attractive Content for Your Readers Home > Blog 3 Tips to Writing Attractive Content for Your Readers It’s every content writer’s worst nightmare. You spend hours and hours crafting the perfect blog post with a captivating headline,...

The 5 Deadliest Mistakes You Can Make in Email Marketing

The 5 Deadliest Mistakes You Can Make in Email Marketing

The 5 Deadliest Mistakes You Can Make in Email Marketing Home > Blog The 5 Deadliest Mistakes You Can Make in Email Marketing Most companies these days use email marketing and it’s no surprise why. Email marketing is easy to track and it’s easy to...

How to Fight Against Dwindling Attention Spans

How to Fight Against Dwindling Attention Spans

How to Fight Against Dwindling Attention Spans Home > Blog How to Fight Against Dwindling Attention Spans It’s no secret that there is more content online now than ever before. And every single article is constantly vying for your attention. The grand...

Do You Know What Your Customers Are Saying About You?

Do You Know What Your Customers Are Saying About You?

Do You Know What Your Customers Are Saying About You? Home > Blog Do You Know What Your Customers Are Saying About You? Once upon a time, a woman named Jane owned a quality quilting shop, Quick Quilts. Her store had been open for several years and was...

25 Essential Digital Marketing Terms You Must Know For Success

25 Essential Digital Marketing Terms You Must Know For Success

25 Essential Digital Marketing Terms You Must Know For Success Home > Blog 25 Essential Digital Marketing Terms You Must Know For Success If you’re new to digital marketing or marketing in general, you have a lot to learn. You need to learn the...

How to Cure Writer’s Block

How to Cure Writer’s Block

How to Cure Writer’s Block Home > Blog How to Cure Writer’s Block It’s happened. After writing countless articles and/or blog posts, your mind has gone blank. You can’t think of another topic and even if you could, you wouldn’t know where to start...

How Well Does Your Website Rank Compared to the Competition?

How Well Does Your Website Rank Compared to the Competition?

How Well Does Your Website Rank Compared to the Competition? Home > Blog How Well Does Your Website Rank Compared to the Competition? With so many websites competing for your audience’s attention, how will you stand out among the crowd? What is it that...

3 Quick Tips for Fantastic Blog Headlines

3 Quick Tips for Fantastic Blog Headlines

3 Quick Tips for Fantastic Blog Headlines Home > Blog 3 Quick Tips for Fantastic Blog Headlines Content Marketing has taken over the world. From mommy blogs to plumbing DIY’s to corporate articles, content marketing is a huge part of our lives and you...

Common Misconceptions about SEO that You Need to Let Go

Common Misconceptions about SEO that You Need to Let Go

Common Misconceptions about SEO that You Need to Let Go Home > Blog Common Misconceptions about SEO that You Need to Let Go As a part of the digital marketing world, SEO is talked about a lot and for good reason. The concept of SEO is simply to use...

The Secrets Behind Writing Image Alt Text that Boosts SEO

The Secrets Behind Writing Image Alt Text that Boosts SEO

The Secrets Behind Writing Image Alt Text that Boosts SEO Home > Blog The Secrets Behind Writing Image Alt Text that Boosts SEO In your quest to improve SEO, don’t forget one of your most powerful players on the board: image alt text. These short,...

How to Improve Your SEO Efforts When Your Site Isn’t Ranking

How to Improve Your SEO Efforts When Your Site Isn’t Ranking

4 Content Marketing Mistakes You Need to Avoid for Your Brand’s Online Success Home > Blog 6 Ways to Use Text Marketing for Your Business With all that you do to improve your business’s SEO, from creating a website to sprinkling keywords into your...

4 Tactics and Tools to Increase Lead Generation

4 Tactics and Tools to Increase Lead Generation

4 Tactics and Tools to Increase Lead Generation Home > Blog 4 Tactics and Tools to Increase Lead Generation The way businesses generate new leads is not what it once was. As HubSpot notes, “Your audience no longer wants their attention bought——they want...

7 Ways to Improve Your Facebook Ads for More Conversions

7 Ways to Improve Your Facebook Ads for More Conversions

7 Ways to Improve Your Facebook Ads for More Conversions Home > Blog 7 Ways to Improve Your Facebook Ads for More Conversions You have several social media platforms where you could advertise, but Facebook time and time again proves to be one of the...

5 Ideas for Segmenting Your Email List and Improving CTRs

5 Ideas for Segmenting Your Email List and Improving CTRs

5 Ideas for Segmenting Your Email List and Improving CTRs Home > Blog 5 Ideas for Segmenting Your Email List and Improving CTRs With all the emails that flood into inboxes, a generic email can easily get lost. Think about the emails you pass over in...