6 Ways to Market in a Mobile-First World
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6 Ways to Market in a Mobile-First World
Mobile devices are transforming the way marketers find and connect with their intended audiences. This should come as no surprise now that mobile Internet usage has overtaken desktop within the last few years.
Businesses looking to make their mark in in a mobile-first world need to know how to market to this ever-growing mobile audience. There are new approaches to learn, but also new possibilities to getting your brand out into the world.
Here are a few invaluable digital marketing strategies to help you in your quest to reach your mobile audience:
1. Mobile-Friendly Website
This strategy is pivotal for reaching mobile customers. It’s not enough anymore to have a site that looks good solely on a desktop screen. You need a mobile-friendly website first and foremost.
Google’s even made mobile-responsiveness a factor for their search engine rankings. Sites with jumbled content blocks or slow page load times on tablets and smartphones are now penalized with lower rankings, meaning that they won’t end up on the first page of search results. Most users won’t go past the first page to find what they search for so this greatly drops your chances of being discovered organically through a Google search.
2. Email Marketing
Email marketing is a great way to reach both your desktop and mobile audience with a huge ROI. About 69% of emails nowadays are opened on people’s mobile devices. And why not? It’s easy to check your email quickly if you’re on-the-go from the convenience of your smartphone.
What this means for you is that your emails, like your website, also need to be mobile-responsive. They should also be easily readable on smaller screens. Emails with too much text may lose a good first impression from your mobile audience.
3. Text Marketing
Even texting can be used for marketing purposes. Generally text marketing messages have a 90% open rate; not a bad way to get the ball rolling with some of your customers.
Just like an email message, texts should be short and sweet messages such as a birthday shout out or info about an ongoing sale. Or you could use texts to ask customers to leave an online review for your business. Be creative, but not overbearing with your marketing texts.
4. Social Media Marketing
No doubt you’ve dipped your toes into social media marketing. But tailoring your social media posts for mobile users could be the next big step in marketing your business.
Social media in a large sense is meant for mobile. Use platforms like Facebook, Instagram and Twitter to your advantage by making your posts more mobile-friendly with more attention-grabbing images or videos and short snippets of text.
5. Mobile Search Optimization
Your site may be SEO-friendly, but does your brand optimize for searches made on mobile devices? Businesses, seeing the rise of mobile and voice searches, are tweaking their content to better match phrases people search for from a mobile device.
One thing to consider for optimizing on search results is including your target location as part of your content. Local businesses should include keywords with their location such as “Raleigh HVAC” or “Texas pest control companies” for quick searches made on mobile. Or even including separate location pages on your site can be another way to use relevant keywords in connection with your location.
When wondering how you can optimize for mobile and voice searches, think about what you search for on your mobile device when crafting your keywords for better optimization. Those phrases you use will be some that your customers may be using too.
Mobile users surf and scroll through generic content every day. If you want your site to stand out among search results or your brand to make an impression on social media, you might want to try adding some personalized features.
A personalized quiz or survey helps customers to actively engage with your brand and more so than the bland content they come across so much on mobile. If your site has personalization, such as to narrow down items of interest, make sure it’s compatible to do so on a mobile device.
Mobile Marketing Done Right
Begin today to improve your marketing strategy for a mobile audience.
Not everyone who comes in contact with your brand online will be mobile users, but a great majority will be. Make a good impression with a mobile-responsive site that looks great on whatever screen they are using. Or reach out to your mobile customers via emails, texts or social media messages. Make sure your content is optimized for mobile searches, too. And don’t forget to add a personal touch that will keep customers coming back for more.
Whenever you need help reaching more mobile customers, contact Skoshe! What other ways have you found helpful for marketing to a mobile audience?