7 Ways to Improve Your Facebook Ads for More Conversions
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7 Ways to Improve Your Facebook Ads for More Conversions
You have several social media platforms where you could advertise, but Facebook time and time again proves to be one of the best options for businesses. And it’s no surprise why so many businesses choose Facebook: its audience is enormous. Through Facebook advertising, you have the chance to get your brand in front of an audience of over 2 billion monthly users (and 1 billion daily active users). If you can create ads that drive the conversions you want, then that audience can quickly become the customers you want.
That’s the challenge, though. Not every brand sees the success they want from their Facebook ads immediately; most don’t. But even after some time, many businesses still struggle to get traction from their ads and real results. To get the conversions you want from your Facebook ads (and to get more of them), you may have to make some changes to the ads themselves. Start with these 7 changes for creating better Facebook ads that convert.
When you begin creating an ad campaign on Facebook, one of the first steps you take is choosing an ad objective. This is the backbone to your social advertising.
Without a clear objective, your campaign will have no focus. And an ad campaign with no focus is like a ship with no North Star to guide it home. This analogy may be a bit dramatic, but hopefully it illustrates the importance of keeping your objective at the center of your campaign to succeed.
Once the objective is clear and acts as that guiding star for each ad, creating effective ads will be ten times simpler and designed specifically to bring in the conversions you want.
2. Target Audiences
Different ad sets with different target audiences could be the key to increasing conversions from your campaigns. Not everyone will respond to each message you send out. But if you can make the ad more relevant to their specific demographics or needs, it just might be what speaks to them and gets their attention.
Consider making separate ads with separate audiences to narrow in your focus and speak directly to people in a way that they will respond.
3. Relevant CTA
Don’t create an ad without a call-to-action (CTA). Facebook makes sure that you don’t forget one by including a CTA button as part of every ad. Choose which CTA best fits with the content of that ad, such as “Shop Now” or “Learn More.”
Beyond picking the right button, focus other elements of your ad on your CTA as well. Maybe include text in your ad image that directs users to the CTA button, or mention it in the description. Do whatever works best for making the CTA your ad’s driving force.
4. Images that Pop
The right image can do a lot for your ads. Notice that the suggestion here isn’t to use just any ole image. The images you pick for advertisements need to stop users in their tracks. They also need to work well for your objective ad CTA.
A campaign looking to sell more would do good to include images of the product but do so in a way that makes the product look appealing. Make customers want what you have.
5. Start Softer
Before you throw an entire product description at users (maybe don’t throw a lengthy product description at them in the first place) or try selling to them upfront, warm them up to your brand first.
Most Facebook users aren’t there to shop. They’re at a point in the sales funnel where they’re just browsing. So tailor your first set of ads to pique their interest or to take smaller steps to engage with your brand. These are soft conversions, and they may not be the conversions you want, but they can get you to bigger conversions later on.
The overall goal here is to begin by creating ads that speak to users wherever they are in the sales funnel. Then you can adapt your message as you retarget these users and encourage them along the funnel.
6. Tell a Story
Tell stories that share your brand’s values for a message that better resonates with your audience. You know the sort of posts that we’re talking about: The heart-wrenching posts, or even a short funny clip that doesn’t try to sell to you, it just shares something with you. Make customers forget that they’re viewing an ad. Give them a story instead that will imprint your business in their memory.
7. Less Wordy
Fewer words in your ads is often better. Some advertisers find that you only need four words for your ad title to be effective and just 15 words for the description.
But you also don’t have to tell your story through words alone. In fact, most users prefer that you use fewer words and more of those engaging images to share your brand’s story. Apps from Facebook’s Mobile Studio help you bring your ads to life and tell your story with gifs, videos, animated text, and more.
Find More Success with Facebook Ads
It’s hard to know where to begin when it comes to social media advertising. If you’re investing in Facebook to advertise your business, the above steps are good guidelines to get you started. The key is in the first step: design each ad around its objective. From there, all the other suggestions will follow more naturally.
The other big key to succeeding with your Facebook advertising is to understand who your audience is and then speak to them wherever they’re at in the sales funnel. Guide them through the funnel to engage with your brand more until they become loyal, returning customers.
Skoshe is here to help, too. If your Facebook advertising isn’t going the way you planned, contact us to create a digital marketing strategy that converts more of your audience into customers.