Common Misconceptions about SEO that You Need to Let Go
Common Misconceptions About SEO That You Need to Let Go
However, there are many people out there who don’t understand how SEO works or what to expect from it, and that can lead to the rise of SEO myths. You’ve probably heard of at least a few of them. Well, here are 4 common misconceptions about SEO that you definitely want to avoid.
A Waste of Time
Good SEO takes time, effort, and a lot of commitment. You won’t see results overnight, and many times, it can take up to several months to see a change in the search results. But when that happens, it’s absolutely worth all the time you put in to get that additional traffic.
Forget Link Building
Do use white hat techniques though. They are legitimate and won’t be penalized by the search engines. Build links in a natural way, and you shouldn’t have any problems.
Once is Enough
This SEO myth needs to go away once and for all. You can’t invest in SEO only once. There are too many changes that happen online every day. Someone is always fighting to take your spot. Simply put, if you don’t put in a constant effort, your web traffic will decrease over time. Search algorithms, competition, or old content are just a few of the things that could affect your rankings.
If you want to keep your traffic numbers high, you have to continually invest in SEO. It’s an ongoing process, and without it, you will lose out.
The Top Keyword is Critical
While these keywords receive a ton of searches, ranking for them won’t necessarily improve your web traffic. Instead, you need to focus on more narrow keywords or long-tail keywords.
The idea is that long-tail keywords are more targeted and will attract a more motivated audience than a generalized keyword. For example, clothing vs. discount teenage girl brands. ‘Clothing’ will have a million-plus results but ‘discount teenage girl brands’ won’t. It will be easier to rank and easier to attract a customer who is more interested in what you have to offer.
Leave the Myths Behind
What are some other common misconceptions you’ve heard about SEO?