case study

Megee Plumbing & Heating Case Study

Megee Plumbing & Heating has been a family-owned business for over 80 years, spanning 4 generations. Their company mission is simple, yet effective: to provide the highest quality plumbing, heating, air conditioning, and electrical services to the people of Delmarva at a fair price. They have over 30 service vehicles and a 14,000-square-foot warehouse that have helped them become the best in the business.


Even though Megee Plumbing & Heating had earned a reputation as a well-respected and honest HVAC company in the local community, they became concerned as larger HVAC companies from outside the area were beginning to aggressively take away their local business. They needed to find a way to create a stronger online presence and re-establish themselves as the only plumbing and heating company worth hiring locally.


After completing a market analysis and doing a full site evaluation and SEO audit, the strategy forward was clear. We did a complete website overhaul based on keyword research, enhanced every website page with new content, and wholly optimized the site for more conversions and a better user experience. We developed an enhanced search engine optimization strategy to ensure the company would rank well for key terms in the areas they serviced, and we also launched a very successful Google pay-per-click campaign to attract new business within a 45-mile radius.


Currently, Megee is seeing a 10 to 1 return on their investment, and they are reducing the competitive threat from larger HVAC companies from outside the area.

10 to 1 ROI

Small local company competes & wins vs. large box stores

Website traffic reaches new levels

Their website is seeing more traffic and is converting at a higher rate than before. They have re-established themselves as the local authority when it comes to plumbing, HVAC, and electrical services in the Delmarva area.