The Pizza Factory Case Study

“[You were] the right fit for us from the beginning. [You] did [your] homework and came to us with a marketing plan that connected us with new customers and helped us better serve the customers we already have.”
—The Pizza Factory

The Pizza Factory opened in Cedar City, UT, back in 1974. It began when a group of friends came to Southern Utah on a ski vacation and found that there wasn’t a pizza parlor in the area. They then decided to share the treasure, opening up new locations as far north as Ogden. Each location has a personal involvement with the community in which it is located, providing a great place and environment where people can come and enjoy lunch and dinner. They create original recipes, homemade sauces, and patrons can have anything their own way, custom-built.

Situation

The Pizza Factory, like many other businesses, had a strong distaste for advertising based on past experiences with different marketing firms. Even so, they were extremely concerned that their current marketing was not up to par and wouldn’t be sufficient to allow for continuous growth. The advertising they were utilizing was also a bit outdated, and they hadn’t seen a good ROI in some time. Frustrated and on the brink of giving up, they decided to give our services a try and requested a full marketing audit and research analysis.