case study

Troy’s Custom Body & Paint Case Study

Troy’s Custom Body & Paint has been providing professional collision repair and vintage car restoration to St. George, UT, and surrounding areas for over 30 years. Troy’s auto restoration team continues to operate as a family business, with a service-oriented mindset, dedicated to delivering the highest quality of auto body repair work available in the area.


Troy’s Custom Body & Paint had established a good website but couldn’t figure out why their online visibility and traffic were so low. Their physical location is just outside of their main service area, and they were finding it difficult to show up in searches done in bordering cities. Wanting to increase their service area and get more online traffic, they decided that they needed help from a digital marketing team.


After conducting a full website audit and competitor analysis for Troy’s Custom Body & Paint, we concluded that a strong SEO campaign, listings management, and a reputation management strategy were required. We wanted to target additional keywords that would help the auto shop show up in neighboring cities, and we also needed to strengthen the domain authority of their current site. Plus, focusing on acquiring strong reviews from current customers would help drive new customer conversions and build the reputation for the business.


With an emphasis on SEO, the monthly visits to the website increased by 245.8% to over 1,820. Unique visitors to the website increased by 261.% to over 1,520, and organic results increased by 254.2% to over 1,090. We optimized the website for an additional 400 keywords and were able to get 56 of them ranking on the 1st page of Google, with more being added every month.

1st page SERP results for over 55 keywords

Over 20,000 Google impressions in 1 month

Added over 50 5-star reviews

Our comprehensive strategy for Troy’s Custom Body & Paint paid off as we were able to drastically increase the traffic flowing into their website. Not only did they achieve over 20,000 impressions in a single month, but the additional reviews we added to their Google My Business listing helped convert that traffic into over 1,500 new visitors, allowing for a huge spike in overall sales and conversions.