8 Things Your Small Business Website Needs
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Your small business’s website is going to be the first way that many potential customers interact with your business. This means that your website can tremendously impact your business’s reputation. Your business may operate mainly offline, but your website is still important and can be used as a way to introduce yourself to customers, keep them engaged, and market your business.
Different small businesses should personalize their websites based on their industry. Having appropriate content and using the right tools can greatly enhance your website and bring in more customers. But no matter what type of business you are in, here are eight things your small business website should have.
1. A Description of the Business
One of the most important parts of your website is a description of your small business. Customers shouldn’t have to do a lot of searching to find out who you are and what you do. This means you should clearly state the business’s name, what it offers, where your goods and services can be purchased, why your business is important, and how customers can reach you. No matter which page a potential customer first ends up on, they should immediately be able to tell what your business is and what it offers.
2. Easy Navigation
Navigation is key to your website. If a user can’t find their way around or has difficulties finding a certain page, then they aren’t going to stay on your website for a long time. They’ll move on and find another business that offers the same goods or services. Make sure your website is easy to navigate and everything is easy to find. For better navigation include a clean, simple design and a site map.
3. A Simple and Easy-to-Remember Web Address
When you’re creating your web address, there is no reason to create a complicated domain name. Make it something easy to remember and easy for users to type into a web browser. The .com domain is the most used and is what most people will automatically put in, so including that will make things easier for potential customers.
4. Easily Found Contact Information
If a customer needs to get in touch with your small business but cannot find contact information anywhere on your website, then you have a problem. Contact information should always be included in case a customer has a question or concern. It should also be easy to find on your website. Be sure to include when the customer should expect you to get back to them if they are communicating by email. If you want to take it a step further, consider including a list of frequently asked questions.
5. Customer Feedback or Testimonials
Your website should have an area for customer feedback or testimonials. This can help boost the reputation of your business and make your goods and services more tangible. Being able to see what real people are saying about your business will help encourage potential customers to shop with you or purchase your services.
6. Relevant Content
Having relevant content on your website can help you bring in new visitors and increase your visibility. Use things such as forums related to your goods, services, or industry to find out what people are talking about and are interested in right now. Any additional content you include on your website besides your goods and services should be made to be easily shared on social media to further increase your visibility.
7. A Call to Action
Include a call to action on your website by telling your visitors exactly what you want them to do. You may be telling them to call your business for a free quote, asking them to give you their email so they can sign up, or even add products to an online shopping cart.
8. A User-Friendly Design and Style
To give your website a user-friendly design and style, you need to be sure you are organizing your content for scanning. When a potential customer first opens your website, they will scan the page to see if it is what they are looking for. If they decide that it is, they’ll slow down to read your page in more detail. To help with your design and layout, break up what you have to say into short paragraphs on your website, use bullet points, and highlight anything important.
Having a clean, professional website will do wonders for your small business. Implementing these eight items will help your website stand out from the competition and lead more customers to you. Skoshe creates custom websites that go above and beyond these eight things to make your website truly one-of-a-kind and easily accessible. For website creation and optimization, contact us today.