How to Fight Against Dwindling Attention Spans
How to Fight Against Dwindling Attention Spans
So how do you solve this problem? You need content in your marketing to draw customers to you but if your customers’ attention spans are too short to read your content, then is it worth it to write in the first place? Absolutely!
Content marketing is still a valuable way to attract customers to your business. The difference now is that you have to change your writing techniques. You have to write in a way that helps keep your reader’s attention span focused on your article. Here’s how to do that.
Create Quality Content
Have you ever read an article and then, two paragraphs in, realize the whole thing is just fluff? There’s nothing useful in it so you leave. That’s exactly what you don’t want to happen with your content.
You need to write useful and relevant articles that offer more than just fluff. Go deep and thoroughly cover your topic. Don’t be afraid if it’s long. As long as the information is valuable, the length won’t matter. If someone is interested in the topic, they’ll read the whole thing.
Write for Skimmers
There are multiple ways to do this, but they include these ideas:
– Writing in short paragraphs
– Including a lot of line breaks
– Writing in short sentences
– Using subject headings
– Adding bulleted lists
– Summing up well
Writing for skimmers is important because you’ll keep more people’s attention that way. If you follow the tips above about writing for skimmers, more people will make it all the way through your articles.
Do you see what I did there? I started the section with a section heading, wrote in short paragraphs, used a bulleted list, and I summed it up. This is what writing for skimmers looks like.
Use Visual Content
According to Business2Community, the human brain processes images 60,000 times faster than text. Readers also remember information from an image better than they do from just plain text. This is why visual marketing elements have become more popular. Infographics, videos, social media images, and picture quotes are just a few examples of visual marketing. Basically, if you want to keep your reader’s attention, start using visuals.
Don’t Give Up
What other tips do you suggest to keep readers’ attention?