SOCIAL MEDIA ADVERTISING

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SOCIAL MEDIA MARKETING

Sometimes businesses, especially small businesses, write off social media as unimportant or ineffective. However, when a business doesn’t use social media, they lose many potential customers that come through those platforms. At Skoshe, we understand that it’s important to not only use social media for your small business but use it to advertise to bring in the most clients to your business. When you need social media advertising or marketing help, turn to our experts!

Why Do I Need Social Media Advertising?

We believe using a strategic plan and highly targeted social media advertising can help you reach customers and see results. Small businesses, in particular, need social media advertising—it’s one of the main ways that new customers find small businesses. Social media marketing reaches new clients, shows them your services and products, and ensures that the customers you bring in are ideal.

Benefits of Social Media Advertising for Small Businesses

Social media advertising doesn’t just bring in new clients. From improving your brand awareness to providing customer feedback, it helps your business much more than you could imagine. Here are just a few of the advantages of using social media advertising.

-Improve your brand awareness
-Reach your ideal and targeted audience
-See more foot traffic in stores
-Improve the visibility of your online content
-Increase your brand credibility and reputation
-Build a strong and reliable social presence online
-Provide customers with a way to interact with your business and give feedback

Are There Advertising Options for Social Media?

At Skoshe, we offer a variety of social media marketing options. We’ll personally work with you to make sure you’re using the best social media platforms for your business to yield the best results.

Our social media experts have a wealth of knowledge about popular social media platforms like Instagram, Facebook, YouTube, and LinkedIn. We’re not limited to these options, though. If you’re utilizing another social media platform and would like us to help you advertise on it, contact us directly to see how we can help you. If you’re using social media platforms that aren’t helping your business, we can work with you to determine which platform is best for your brand.

Types of Social Media Marketing

Instagram

Instagram is a popular video- and photo-sharing app that launched in 2010. With around one billion active monthly users around the world, Instagram is one of the best opportunities for organic reach. In other words, it’s pretty easy to get your business in front of new eyes! Skoshe can help you create visual and written content for Instagram, schedule posts, and manage comments and engagement. We can also assist with advertising on the platform.

Facebook

One of our main and most popular social media advertising services is our work with Facebook. Facebook has created several features to let businesses engage with and attract customers. At Skoshe, our digital marketing experts are highly skilled at Facebook advertising. We can run ads, create posts to bring in new customers, boost posts, and set up ad campaigns. If you already have ads running, we can optimize them for you to maximize your reach.

LinkedIn

LinkedIn is a social platform for professional and career networking. Many companies use LinkedIn to build a positive reputation and spread company awareness. Take advantage of LinkedIn to internally share information with employees, foster a positive company culture, and even recruit new employees or customers. In addition to creating posts, Skoshe can take care of LinkedIn advertising, including sponsored content, message ads, dynamic ads, and text ads.

YouTube

Video content is becoming more important every year, making a presence on YouTube essential. YouTube is a great platform to use for sharing knowledge, explaining concepts, displaying products, and more. Skoshe can write scripts, film video content, and create ads for your business.

Google My Business

When potential customers search your company’s name on Google, they’ll see your Google My Business listing. This profile gives a short description of your company, business hours, and services. What many business owners don’t know is that you can create social media-like posts within Google My Business itself! Our writers and designers will craft eye-catching posts that drive potential customers to your site.

Social Media Advertising FAQs

What’s the difference between a regular post and an ad on social media?

Although the mechanics vary slightly between social media platforms, more people generally view ads than posts. Only individuals who have already liked, followed, or engaged with your business’s page will see your posts. However, social platforms push ads to an entirely new audience based on customizable criteria.

What should I post?

It can be hard to know what kind of content will perform well on various platforms, especially if you’re new to social media. Skoshe’s social media marketing team will work with you to create a social media strategy that considers your industry, audience, goals, and more. Some of the best post ideas include product or service highlights and testimonials.

How much does social media marketing cost?

Social media advertising is an extremely customizable form of marketing, and Skoshe has options to fit any budget. Our expert team can help you understand your options and what you can expect from different budgets.

Why Work with Skoshe?

We’re digital marketing experts equipped with the skills and experience to help small businesses get on the map and on the search results page with our effective digital marketing services, including social media advertising. With our team of designers, developers, marketers, and content creators, we help small businesses across the U.S. to create a strong online presence. We’ve been in the business for over 20 years and have a track record of helping businesses with their websites, online presence, reputation, and more.

No matter the type of business you own, we can digitally advertise and market for it. From physicians to caterers and HVAC companies to storage facilities, we can help any small business. We’ve helped businesses throughout Utah, Maryland, North Carolina, Delaware, and more to achieve results and grow their business.

Get Better Social Media Advertising and See Results

Skoshe works by combining creativity with our data-driven strategies to make sure you see results from your social media marketing. No matter which social media platforms you use for your small business, we can help you advertise to bring in more clients, grow your business, and make more money.

When you’re ready to start discussing details on which platforms you use and how you would like us to help you advertise, reach out to us. Contact our team of marketing specialists to start discussing your advertising today.