What Makes a Great Logo? 5 Essential Rules for Creating or Redesigning a Logo
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WHAT MAKES A GREAT LOGO?
Each and every logo is like its own narrative. It says a lot, most of the time without saying much at all. Logos are your first step towards branding your business..
You could have someone design a logo for your small business, or some companies choose to design it themselves. Maybe you already have a logo but want to give it a new look. Whatever the situation, a new logo helps you connect with your audience, that is, if you follow these 5 rules for making a logo great.
1. Make it Simple
Your logo may not work as a singular image (we can’t all be as iconic as Nike). But there are other ways to design a simplistic logo that still packs a punch. Limit the types of typography, colors, and images you use. Don’t overwhelm your audience; invite them in to learn more about your brand with a simple, inviting logo.
2. Make it Adjustable
Your logo should be one that gives you the freedom to adjust it. You may want to make separate logo designs for different image requirements. Make a logo that gives you that flexibility to work with it in different spheres.
3. Make it Uniquely Yours
Analyze the effectiveness of your competitors’ logos. Where they go wrong, make sure you get it right. Create a logo that’s unique from theirs, but that is more successful at branding.
4. Make it Work
For instance, businesses such as a doctor’s office or law firm design their logos as a wordmark, or a logo with just the company’s name. Without giving their logo any extra images or flairs, they focus on the professional nature of their firm or practice, addressing a client or patient’s search for medical or legal professionals that they can trust.
5. Make it Memorable
Go back to the simple logos that have instilled themselves in your mind. They become memorable because they’re eye-catching, unique, and clever at describing their business’s attributes. If you begin following the above rules too, you’ll be well on your way to designing a logo that your customers won’t forget.
Make Your Logo Matter
You’ll make your logo work for you when it has that unique touch and grabs customers’ attention while sending the message you want it to. Finally, design a logo to remember. Whether that’s through a clever pictorial image, strong typography and colors, or an ingenious emblem, your logo should make a statement that your customers won’t overlook.
When it comes down to it, first decide what message you want to send, follow these rules, and design your logo from there..
What else do you think makes a great logo?