11 of the Top Review Sites for Small Businesses

Customer reviews are one of the easiest ways for small businesses to reach potential new customers. And the best part is that they’re essentially free! That’s right—positive customer reviews are a way to turn the great work your business is already doing into free advertising. While you can get more customer reviews in a few easy ways, you want to make sure you’re aware of the following review sites to maximize your business’s reach.

Top Review Sites for Small Businesses

  • 1. Google. Google is the holy grail of business reviews. Any time your company is searched on Google or Google Maps, potential customers could see reviews for your business. Opening a Google My Business profile—and optimizing it—allows you to verify your company’s information and ensure it’s showing up in search results.
  • 2. Yelp. Yelp specializes in local business reviews and is a resource many people turn to before making purchase decisions. If you’re a local business of any kind, it’s essential that you have a positive presence on Yelp. As a bonus, the website provides various training sessions for business owners to learn how to make the most of the platform.
  • 3. Facebook. Facebook is the world’s largest social networking platform, so its users are already used to posting photos and opinions. Make sure they can spread the news about your small business, too! This is an easy way to collect a lot of reviews since most customers already have a Facebook account and don’t need to log in to a separate website.
  • 4. Amazon. E-commerce companies could benefit by starting an Amazon Sellers account and distributing goods on the Amazon platform. While Amazon does take a cut of every sale, it’s often the first place that customers turn to while shopping online and can aggregate thousands of organic product reviews from customers.
  • 5. Angi. After being around since 1995, the famous Angie’s List has recently been renamed Angi. Reviewers on Angi can grade companies on price, quality, responsiveness, professionalism, and punctuality, and also have the option to purchase services within the site.
  • 6. TripAdvisor. TripAdvisor is known best as a resource for travel and vacation planning, which means this site is especially helpful for businesses such as hotels, restaurants, tours, and attractions. There are international versions of the website in over 25 countries, making it perfect for a more global reach.
  • 7. Better Business Bureau (BBB). Better Business Bureau is based on the concept of customer trust and exists to help identify scammers and fraud. Each company on the BBB’s website is assigned a trust and credibility rating ranging from A+ to F.
  • 8. ConsumerReports. ConsumerReports is a great resource for companies with a physical product to sell, especially if it’s unique. Unlike many of the other platforms on this list, reviews on ConsumerReports are made by professionals who test out a product (usually tech-related) and leave informative, unbiased reviews.
  • 9. YellowPages. No, the yellow pages may not exist as part of a massive phone book anymore, but they are still around online! This platform collects customer reviews and focuses on connecting potential customers with local businesses. Listing your business is free.
  • 10. Manta. Manta is a small business directory that works for companies in any industry. It works as a search engine, business directory, and review aggregator that lets prospective customers connect directly with companies.
  • 11. Foursquare. Foursquare City Guide focuses primarily on local restaurants and is used by many “foodies” to find new restaurants to try that have good service and great food. It even has social media functionality where users can check in at a restaurant and see where their friends have been eating lately.

Get Reviews for Your Small Business

No matter your business, you’re sure to benefit from having reviews on the most popular review sites on the web. You don’t need to use all eleven of these review websites—in fact, your company will have a greater advantage if customers leave reviews on the sites most related to your business. While you can’t choose where your customers leave reviews about your business, you can ask them to leave reviews on certain sites. For help gaining and keeping track of your reviews, work with Skoshe.

Based in American Fork, Utah, Skoshe has been providing small businesses across the country with online marketing solutions for more than 20 years. We help you succeed by providing strategic marketing planning and execution to help you reach your ideal customers. Our in-house team of advertising, SEO, content, and other marketing professionals has the skills and insight to create content and advertising that reflects your brand perfectly. Contact us for more information and to start putting together a personalized marketing plan for your company today.