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5 Reasons Why You Shouldn’t Give up on Email Marketing

It’s the 21st century, and social media presents an exciting and relatively new avenue for online advertising. Large companies are dedicating larger and larger portions of their marketing budget to Facebook, Instagram, Twitter, and other social media platforms. In the wake of this change, traditional email marketing seems like a less shiny opportunity; however, small businesses shouldn’t give up on it. Email is a professional channel of communication that gives you the power to deliver information about your business and services directly to the inbox of customers and potential customers. Email still presents a significant opportunity for small businesses to expand their reach and grow their customer base. Here are five big reasons why you shouldn’t give up on your email marketing just yet.

1. Email has a wide reach.

Email marketing is beneficial due to its wide and standardized reach. Facebook has impressive usage numbers, with 2.85 billion monthly active users, but email has significantly more, with 4.1 billion users. Virtually anyone who is online has an active email address, and most individuals check their accounts every day, but they may go days, weeks, or even months in between checking their social media sites. Emails are fast, far-reaching, and used consistently around the world, unlike other third-party applications and websites that are sometimes only prevalent in a specific region.

2. Emails are actually delivered.

This benefit may seem obvious, but its significance becomes clear when you compare this method of online marketing with social media outreach. New, confidential algorithms on Facebook, Instagram, and other social media platforms mean that no matter how good your post is, it likely won’t be shown to all your followers, even if you have a large and engaged audience. Part of the reason behind this is that Facebook purposely limits the organic reach of posts to drive people to paid advertising instead. With an email, you can be sure that your recipient will at least receive it in their inbox, and your content is likely dozens of times more likely to be seen in an inbox than on a news feed.

3. Emails are great for conversions.

Conversions—turning a viewer into a paying customer—are the holy grail of online marketing, and owners and marketers of small businesses know that every individual counts. Email marketing is a powerful and effective method in keeping customers excited, informed, and engaged. Emails also have an average clickthrough rate (viewers who click a link to your website) of 3 percent compared to .5 percent for a tweet.

4. Emails can be personalized.

Small businesses can take advantage of the options for personalization in email marketing to take advantage of leads and generate additional revenue. For example, just using someone’s name is a small change that can have a big effect on fostering brand familiarity and loyalty. You can also segment your email list to include individuals who have already purchased a specific service or who may be due for a tune-up or renewal.

You can also personalize emails to capture potential customers at the most critical moments. For example, if someone has added an item to their online cart but then closed the browser, a well-timed follow-up email reminding them about the purchase they started could encourage them to go back and complete the transaction. Promotions and sales can go out to customers in time with holiday sales or other important events.

5. Emails are affordable.

Lastly, email is one of the most cost-effective forms of online advertising. It’s relatively inexpensive compared to print, social media, in-person, and other advertising techniques. One study conducted by Campaign Monitor even found that the average ROI for a well-designed email campaign is over 4000%! Honing your strategy, growing your contact list, and using marketing techniques like A/B testing can all have positive effects on the return for your investment in email marketing.

Online Marketing Solutions

Skoshe provides comprehensive online marketing solutions that are effective and affordable. We specialize in helping small businesses expand their reach and grow their customer base. Our experience speaks for itself. We’ve worked with business owners across the United States to establish a comprehensive online marketing strategy to achieve their goals. If you’re ready to step up your email marketing game and attract more customers, reach out to us today to get started.