Retargeting can help the one who got away come back to your business. Retargeting efforts focus on those who are already interested in your products, services, or company, so you get higher conversion rates and better results. Work with the marketing experts at Skoshe to create a retargeting strategy that works for your business today.
In today’s online era, it’s more important than ever to have a digital marketing strategy that works for your business. Effective online content and advertising translate into higher engagement, wider reach, and more profits. Ad retargeting is a cost-effective advertising solution that can grow your small business’s customer base.
What is Retargeting?
Ad retargeting is a type of pay-per-click (PPC) advertising that utilizes search and browsing history to target internet users who have already shown interest in products or companies similar to your own. Cookies and third-party data store search information and make it usable for advertisers. Sometimes referred to as dynamic retargeting, this strategy reaches users who may never have interacted with your website or brand specifically, but who would likely be interested in what your business has to offer. As an example, if a potential customer has recently searched online for construction contractors in the Dallas area, they might then receive retargeted ads for various construction contractors in the Dallas-Fort Worth metroplex.
Website retargeting is another popular form of retargeting. This is when an internet user who has visited your site then receives ads for your company. This also works for individuals who have liked or followed your content on Facebook, Instagram, or another social media platform. For example, say you own a hotel in Las Vegas, and someone visits your website. If they don’t book a room, they may continue to receive advertisements for your hotel in the future.
Why Does My Business Need Retargeting?
Retargeting is an effective advertising strategy because it takes your advertisement and delivers it to those who are most likely to utilize your service or buy your product since they have already expressed interest in your brand or companies similar to it.
Retargeted ads build awareness of your business’s brand and work as a type of reminder for potential customers that have already expressed interest in goods or services similar to your own. This is particularly beneficial to advertisers since it often takes customers several days or visits to a website before they make a purchase. In fact, on average, 97% of visitors to any e-commerce website will leave without buying any items. But when your business uses retargeted ads, this increases the chances of an internet user to convert, bringing it up to 70%.
What Does Skoshe’s Retargeting Look Like?
Developing and implementing a retargeting strategy for your small business can be intimidating. Our experts at Skoshe will take care of everything to bring you the most effective retargeting campaign. Here are some of the aspects of retargeting that we can take care of for your business.
- – Manage your retargeting campaigns across Google, Facebook, and other online platforms
- – Coordinate budgeting for your strategy
- – Handle audience segmentation
- – Optimize content
Should I use dynamic retargeting or website retargeting?
You can use both types of retargeting to yield optimal results. But if you only want to use one type of retargeting for your brand, we can work with you to find which type is best for your company.
Who should I retarget to?
Who you will retarget ultimately comes down to you and your brand. It also depends on the good or service that you’re retargeting. At Skoshe, we can help you figure out the best demographic for your retargeting campaign.
How will I know if retargeting is working for me?
At Skoshe, we prioritize honest communication with clients, so you’ll be involved and up to date at all times. Our team keeps track of all the data for your retargeting campaign. We’ll share the results with you and keep you constantly updated on your retargeted ads. If we don’t see results, we can work with you to edit your message to make a more effective retargeted ad for your brand.
Effective Retargeting and Other Online Marketing Solutions
For over 20 years, Skoshe has been providing business owners across the United States with digital marketing services that expand their reach, improve their traffic, and increase their profits. Our experienced marketing professionals can work with you to develop a personalized online marketing strategy for your small business that turns your marketing budget directly into sales. When you’re ready to start retargeting your advertising, contact us for more information or to schedule a consultation.