Retargeting can help the one who got away come back to your business. Retargeting efforts focus on those who are already interested in your products, services, or company, so you get higher conversion rates and better results. Work with the marketing experts at Skoshe to create a retargeting strategy that works for your business today.
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In today’s online era, it’s more important than ever to have a digital marketing strategy that works for your business. Effective online content and advertising translate into higher engagement, wider reach, and more profits. Ad retargeting is a cost-effective advertising solution that can grow your small business’s customer base.
What is Retargeting?
Ad retargeting is a type of pay-per-click (PPC) advertising that utilizes search and browsing history to target internet users who have already shown interest in products or companies similar to your own. Cookies and third-party data store search information and make it usable for advertisers. Sometimes referred to as dynamic retargeting, this strategy reaches users who may never have interacted with your website or brand specifically, but who would likely be interested in what your business has to offer. As an example, if a potential customer has recently searched online for construction contractors in the Dallas area, they might then receive retargeted ads for various construction contractors in the Dallas-Fort Worth metroplex.
Another type of retargeting is called website retargeting. This is when an internet user who has visited your site then receives ads for your company. This also works for individuals who have liked or followed your content on Facebook, Instagram, or another social media platform. For example, if you own a hotel in Las Vegas and someone visited your website but did not book a room, they may continue to receive advertisements for your hotel in the future.
Why Retargeting Works
Retargeting is an effective advertising strategy because it takes your advertisement and delivers it directly to the percentage of internet users who are most likely to utilize your service or buy your product since they have already expressed interest in your brand or companies similar to it.
Retargeted ads build awareness of your business’s brand and work as a type of reminder for potential customers. This is particularly beneficial to advertisers since it often takes several days or several visits to a website before a customer makes a purchase. In fact, on average, 97% of visitors to any e-commerce website will leave without purchasing any items, but using retargeted ads make internet users up to 70% more likely to convert.
Creating a Retargeting Strategy
Developing and implementing a retargeting strategy for your small business can be intimidating. The marketing professionals at Skoshe have the knowledge and experience to handle your business’s retargeting strategy every step of the way. We can manage your retargeting campaigns across Google, Facebook, and a variety of other online platforms, as well as coordinate budgeting, audience segmentation, content optimization, and more. We prioritize honest communication with clients, so you’ll be involved and up-to-date at all times.
Online Marketing Solutions
For over 20 years, Skoshe has been providing business owners across the United States with digital marketing services that expand their reach, improve their traffic, and increase their profits. Our experienced marketing professionals can work with you to develop a personalized online marketing strategy for your small business that turns your marketing budget directly into sales. Contact us today to schedule a consultation.