PAID SEARCH ADVERTISING

Increase your business’s visibility and grow your client base with paid search advertising. At Skoshe, we’ll help you find the right type of paid search advertising and create a detailed marketing plan to bring you success.

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PPC MARKETING

Why should I advertise online?

The more your business is visible to potential customers, the faster your business will grow. Unfortunately, unless your business is very local, newspaper ads, billboards, and even word of mouth won’t get the job done. Instead, you can reach out to Skoshe to create a plan based on paid search advertising. Customers expect to find the best businesses on the first page of Google or Bing, and we’ll help get your business there. But our paid search advertising service doesn’t stop with search engines. We can help your ads appear on hundreds of popular sites to expand your reach even further.

You may think the likelihood of your service appearing as a sponsored ad at the top of search engines is near zero because of high competition. On the contrary, we’ve helped hundreds of businesses reach the top of search engine result pages. Not only have they gotten on the first page, but they’ve seen the positive results that can come from even a single ad campaign.

The form most often used for paid search advertising is paid-per-click (or PPC) advertising, where ads appear on a search engine or webpage and send customers to your website for a possible sale. We perform PPC management for small businesses, as well as PPC marketing services for companies of any size and industry.

What kinds of advertising options are there?

Paid search advertising comes in a variety of forms. With an optimized website and a great ad campaign, you will soon see an increase in visitors and a higher conversion rate between visitors and customers.
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Paid Ads

If you have ever seen a designed ad on a website, or even just text and a picture of a product, then you’ve seen a paid ad. Websites of all kinds can make money through visitors that click on the ad features on their pages. In turn, this gives your business an excellent opportunity to catch the interest of a potential customer. This is called cost-per-click, or CPC. The higher your budget for online advertising, the more often your ad will appear to those interested in your service. And more visibility means more sales.

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Product Listing Ads

If you search for a product on Google, the most popular (i.e., the best-advertised products) will show up on the top with a thumbnail and a price tag. This is called a product listing ad, also known as PLA ads. Reaching the top of the page is the goal for any business selling anything, though especially for small businesses that specialize in a particular type of product.

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Non-Product Ads (Text Ads)

Another form of paid search advertising is a written ad that describes the business and its services in a few short lines. Additionally, some of the businesses advertised this way will show a one-out-of-five star rating, as well as the number of ratings customers have left.

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Search Engine Optimization and Management

We use search engine optimization (SEO) to make your business’s website connect with the words and phrases that people use to search for specific services. With managed product and service pages, traffic on your website will increase.

Work with Online Advertising Professionals

Skoshe is a small business advertising agency dedicated to connecting small businesses to potential customers for increased growth. We are located in American Fork, Utah, and we’re ready to help you. Whether you need paid search advertising, content marketing, or even reputation management, our team has the experience and tools to help your business grow. Contact us today for remarkable marketing services!